Incense Media took this opportunity to meet Goldy Nagdev, Managing Director - Hari Darshan Sevashram Pvt. Ltd. Delhi. Hari Darshan is one of the largest manufacturers of Incense, Spirituals, Aromatherapy Products, Fragrances and other related products in India. The main agenda of discussion was to learn the USP of brand Hari Darshan and story behind their famous tagline "Ghar Ko Mandir Bana De".
70 years young, Hari Darshan has 11 production units across country and supported by over 1000 strong team members.
In an interactive session, he (Goldy Nagdev) discussed a lot about Brand-Hari Darshan. Here are the excerpts from the discussion.
Deepak Goyal, Editor-Incense Media with Goldy Nagdev, Managing Director-Hari Darshan Group (Left)
Incense Media : What is the core & soul of Hari Darshan?
Goldy Nagdev : Beyond the product that we make the core soul of Hari Darshan brand is the passion, the knowledge and the tradition using which these products are made. Today, Hari Darshan has the widest range of Dhoops, Agarbathies, Cones & Dry sticks. We make Pooja samagri like hawan samagri, chandan tika, camphor, moli, roli & kalawa. Precisely most of things you would need at temple in the home are made by Hari Darshan.
Incense Media : How important is the brand tag line?
Goldy Nagdev : "Ghar Ko Mandir Bana De" (smiles). Well that’s very important and, I would say, deep tag line because we
see it on two different planes. Aspect one is “Ghar ko Mandir Bana de”. Aapke Ghar ke mandir mein jo sabhi samagri lagti hai Dhoop, Agarbatti, other Pooja products; we make all of those. The second aspect which is more closer to me “ghar ko mandir banene ke liye sirf products nahi chahiye hote”, you need positive environment, you need that feeling, that purity, that piousness. Our fragrance and the natural ingredients go a long way in creating that environment “ Wo maahol banana Hari Darshan ki Maharath hai”.
Incense Media : What Quality & Safety Standards do you maintain ?
Goldy Nagdev : Quality in itself is a monotonous and incomplete term. Agar hum dekhe ki final products ka quality check ho gaya, quality ok hai, it’s not like that and its not enough. At Hari Darshan we take an extra step, we go an extra mile. We
believe Quality should be built into every process right from selection of raw material. How is the raw material transported? How is it stored? How we process these? How we make the final product? How is it packed? And more importantly how the final products are delivered to the retail counters and to the consumers. We make sure that quality is given 100% importance in all these processes. That’s why you get your favorite product in perfect condition. Quality is just not enough you got look at safety also these days. Consumers are getting more & more conscious & aware about how safe are the products that they buy and consume, especially families who have little children. I’m happy to say that Hari Darshan has put in a lot of efforts to make sure that the ingredients, the raw material, aromas, fragrances everything that we used they confirm to the safety standard of the highest orders. Our products are safe to be lit and used even around small kids. Use them freely & enjoy the Fragrances
Incense Media : What as per you are Success Factors?
Goldy Nagdev : In the most simple terms I would say it is the Product, Processes & People.
Products we have talked earlier that we have a wide range and we put in a lot of passion & knowledge in making these products.
Processes; You know every process right from manufacturing to making sure that consumers see the product at the retail store, we do it with a lot of exuberance, lot of enthusiasm, lot of excitement. We want to make sure that making these products is a wonderful experience and buying these products is an equally wonderful experience for our customers. The processes takes care of that.
People; I say people make a company, people make a brand, it’s the human touch that’s makes the difference. When I say people I would also like to talk about the concept of Hari Darshan parivar. We see Hari Darshan as an extendent family, a
community not just a brick an mortar company. “wo log jo factories mein isse manufacture karte hai, humare channel partners jo help karte hai is product ko retail or consumer tak pahuchane main, wo consumers jo is products ko use karte hai. There is so much devotion involved at each stage “ banane wala yeh soch ke banata hai ki ye product kahan or kis tarike se use hoga, usko consumer tak pahuchane wale ko is baat ka ye khass khyal hota hai ki usko ache se rakhe kyunki kisi ke mandir mein jayega, jo ise use karta hai wo usse puri Bhawna, pure devotions ke sath use karta hai”. So this attaches a lot of auspiciousness, lot of positivity to the whole process from the factory to the consumer. We recognise this
part and give emphasis to it. This is what makes Hari Darshan not just a successful Brand but also a successful concept.
Incense Media : What is your advice to Start-ups & Young Entrepreneurs in Incense industry?
Goldy Nagdev : It has taken 70 years and 3 generations have put in their efforts to get the brand where it is today. My advise to start ups & entrepreneurs in space of Agarbatti, Dhoop & Pooja product is that
a) It is not to be easy.
b) It is not impossible either
Everything is possible when you believe in yourself. So get up, give your best efforts. Make sure your product is relevant and there is a consumer segment wanting to buy the produc that you are making or planning to make. Ensure that there is a good, strong, solid delivery mechanism for this product. The people who want to buy your product where would they buy it. Ensure the product that you make reaches the right stores so that it can be seen by your target audience so that they can buy it. That’s the basic principle.
And my most sincere advise to young entrepreneurs and start-ups is; don’t take stress. “Stress is a killer”.
Don’t make work your life, in fact get a work life balance. Give time to your health, health of mind, health of body.
Make sure you are always fresh, always be young, carry the youth, carry the exuberance in every business decision that you have to make.
Incense Media : What is your strategy for Growth & Future plans?
Goldy Nagdev : I believe future belongs to ones who want to grow & extend out and get it. To be relevent in future we are definitely looking at ideas, innovation, intelligence, information and most importantly constant improvement. We want to improve our products, our policies, practises and processes to grow. We want to reach out to higher number of consumers and geographies. We want to take our products to every possible praying location. And Never Forget - Be positive, see positive, you shall always receive positive.
Cheers !
Here is the video from the discussion.
Special Video Invite by Goldy Nagdev to attend International Agarbatti & Perfume Expo-2018 (Sponsored by Hari Darshan Group)
Hari Darshan Group India, India's Best Agarbatti Manufacturer, Incense Media, Delhi Agarbatti & Perfume Expo
Comments
SarahNix April 14, 2023, 11:43 a.m.
Whether you believe in God or not, read this message!! Throughout history, we can see how we have been strategically conditioned to come to this point where we are on the verge of a cashless society. Did you know that Jesus foretold of this event almost 2,000 years ago? In Revelation 13:16-18, it states, "He (the false prophet who deceives many by his miracles--Revelation 19:20) causes all, both small and great, rich and poor, free and slave, to receive a mark on their right hand or on their foreheads, and that no one may buy or sell except one who has the mark or the name of the beast, or the number of his name. Here is wisdom. Let him who has understanding calculate the number of the beast, for it is the number of a man: His number is 666." Referring to the last generation, this could only be speaking of a cashless society. Why? Revelation 13:17 states that we cannot buy or sell unless we receive the mark of the beast. If physical money was still in use, we could buy or sell with one another without receiving the mark. This would contradict scripture that states we need the mark to buy or sell! These verses could not be referring to something purely spiritual as scripture references two physical locations (our right hand or forehead) stating the mark will be on one "OR" the other. If this mark was purely spiritual, it would indicate both places, or one--not one OR the other! This is where it really starts to come together. It is shocking how accurate the Bible is concerning the implantable RFID microchip. This is information from someone named Carl Sanders who worked with a team of engineers to help develop this RFID chip: "Carl Sanders sat in seventeen New World Order meetings with heads-of-state officials such as Henry Kissinger and Bob Gates of the C.I.A. to discuss plans on how to bring about this one-world system. The government commissioned Carl Sanders to design a microchip for identifying and controlling the peoples of the world—a microchip that could be inserted under the skin with a hypodermic needle (a quick, convenient method that would be gradually accepted by society). Carl Sanders, with a team of engineers behind him, with U.S. grant monies supplied by tax dollars, took on this project and designed a microchip that is powered by a lithium battery, rechargeable through the temperature changes in our skin. Without the knowledge of the Bible (Brother Sanders was not a Christian at the time), these engineers spent one-and-a-half-million dollars doing research on the best and most convenient place to have the microchip inserted. Guess what? These researchers found that the forehead and the back of the hand (the two places the Bible says the mark will go) are not just the most convenient places, but are also the only viable places for rapid, consistent temperature changes in the skin to recharge the lithium battery. The microchip is approximately seven millimeters in length, .75 millimeters in diameter, about the size of a grain of rice. It is capable of storing pages upon pages of information about you. All your general history, work history, criminal record, health history, and financial data can be stored on this chip. Brother Sanders believes that this microchip, which he regretfully helped design, is the “mark” spoken about in Revelation 13:16–18. The original Greek word for “mark” is “charagma,” which means a “scratch or etching.” It is also interesting to note that the number 666 is actually a word in the original Greek. The word is “chi xi stigma,” with the last part, “stigma,” also meaning “to stick or prick.” Carl believes this is referring to a hypodermic needle when they poke into the skin to inject the microchip." Mr. Sanders asked a doctor what would happen if the lithium contained within the RFID microchip leaked into the body. The doctor replied by saying a terrible sore would appear in that location. This is what the book of Revelation says: "And the first (angel) went, and poured out his vial on the earth; and there fell a noisome and grievous sore on the men which had the mark of the beast, and on them which worshipped his image" (Revelation 16:2). You can read more about it here--and to also understand the mystery behind the number 666: <a href=https://2ruth.org>HTTPS://2RUTH.ORG</a> The third angel's warning in Revelation 14:9-11 states, "Then a third angel followed them, saying with a loud voice, 'If anyone worships the beast and his image, and receives his mark on his forehead or on his hand, he himself shall also drink of the wine of the wrath of God, which is poured out full strength into the cup of His indignation. He shall be tormented with fire and brimstone in the presence of the holy angels and in the presence of the Lamb. And the smoke of their torment ascends forever and ever; and they have no rest day or night, who worship the beast and his image, and whoever receives the mark of his name.'" Great hope is in our midst, and is coming in a mighty way--the greatest revival for Jesus in the history of the world where we will see the most souls come to Him of all tribes, tongues, nations, and peoples (Rev. 7:9-10); for we have this promise in God's Word in the midst of these dark times: "Then I saw an angel coming down from heaven, having the key to the bottomless pit and a great chain in his hand. He laid hold of the dragon, that serpent of old, who is the Devil and Satan, and bound him for a thousand years (not literal--rather a spiritual label for time spent in eternity); and he cast him into the bottomless pit, and shut him up, and set a seal on him, so that he should deceive the nations no more till the thousand years were finished. But after these things he must be released for a little while (when the Antichrist and false prophet will rise up and God will test the world)." (Revelation 20:1-3) "The coming of the lawless one (the Antichrist) is according to the working of Satan, with all power, signs, and lying wonders, and with all unrighteous deception among those who perish, because they did not receive the love of the truth, that they might be saved. And for this reason God will send them strong delusion, that they should believe the lie, that they all may be condemned who did not believe the truth but had pleasure in unrighteousness." (2 Thessalonians 2:9-12)" Who is Barack Obama, and why is he still around? So what's in the name? The meaning of someone's name can say a lot about a person. God throughout history has given names to people that have a specific meaning tied to their lives. How about the name Barack Obama? Let us take a look at what may be hiding beneath the surface. Jesus states in Luke 10:18, "...I saw Satan fall like lightning from heaven." The Hebrew Strongs word (H1299) for "lightning": "bârâq" (baw-rawk) In Isaiah chapter 14, verse 14, we read about Lucifer (Satan) saying in his heart: "I will ascend above the heights of the clouds, I will be like the Most High." In the verses in Isaiah that refer directly to Lucifer, several times it mentions him falling from the heights or the heavens. The Hebrew word for the heights or heavens used here is Hebrew Strongs 1116: "bamah"--Pronounced (bam-maw') In Hebrew, the letter "Waw" or "Vav" is often transliterated as a "U" or "O," and it is primarily used as a conjunction to join concepts together. So to join in Hebrew poetry the concept of lightning (Baraq) and a high place like heaven or the heights of heaven (Bam-Maw), the letter "U" or "O" would be used. So, Baraq "O" Bam-Maw or Baraq "U" Bam-Maw in Hebrew poetry similar to the style written in Isaiah, would translate literally to "Lightning from the heights." The word "Satan" in Hebrew is a direct translation, therefore "Satan." When Jesus said to His disciples in Luke 10:18 that He saw Satan fall as lightning from heaven, if this were to be spoken by a Jewish Rabbi today influenced by the poetry in the book of Isaiah, he would say these words in Hebrew--the words of Jesus in Luke 10:18 as, and I saw Satan as Baraq O Bam-Maw. Malie and Natasha are the names of Obama's daughters. If we were to write those names backward (the devil does things backwards) it would be "ailam ahsatan". If we remove the letters that spell "Alah" (the false god of Islam being Allah), we would get "I am Satan". Mere coincidence? I do not believe so! Obama's campaign logo when he ran in the year 2008 was a sun over the horizon in the west, with the landscape as the flag of the United States. In Islam, they have their own messiah that they are waiting for called the 12th Imam, or the Mahdi (the Antichrist of the Bible), and one prophecy concerning this man's appearance is the sun rising in the west. "Then I saw another angel flying in the midst of heaven, having the everlasting gospel to preach to those who dwell on the earth—to every nation, tribe, tongue, and people— saying with a loud voice, 'Fear God and give glory to Him, for the hour of His judgment has come; and worship Him who made heaven and earth, the sea and springs of water.'" (Revelation 14:6-7) Why have the words of Jesus in His Gospel accounts regarding His death, burial, and resurrection, been translated into over 3,000 languages, and nothing comes close (the Quran about 110 languages)? Because the same Spirit of God (YHVH) who created all people likewise transcends all people; therefore the power of His Word is not limited by people; while all other religions are man-made, therefore they tend to primarily stay within their own culture. The same God who speaks to all people through His creation of the heavens and earth that draws all people around the world likewise has sent His Word to the ends of the earth so that we may come to personally know Him to be saved in spirit and in truth through His Son Jesus Christ. Jesus stands alone among the other religions that say to rightly weigh the scales of good and evil and to make sure you have done more good than bad in this life. Is this how we conduct ourselves justly in a court of law? Bearing the image of God, is this how we project this image into reality? Our good works cannot save us. If we step before a judge, being guilty of a crime, the judge will not judge us by the good we have done, but rather by the crimes we have committed. If we as fallen humanity, created in God's image, pose this type of justice, how much more a perfect, righteous, and Holy God? God has brought down His moral laws through the 10 commandments given to Moses at Mt. Siani. These laws were not given so we may be justified, but rather that we may see the need for a savior. They are the mirror of God's character of what He has written in our hearts, with our conscious bearing witness that we know that it is wrong to steal, lie, dishonor our parents, murder, and so forth. We can try and follow the moral laws of the 10 commandments, but we will never catch up to them to be justified before a Holy God. That same word of the law given to Moses became flesh about 2,000 years ago in the body of Jesus Christ. He came to be our justification by fulfilling the law, living a sinless perfect life that only God could fulfill. The gap between us and the law can never be reconciled by our own merit, but the arm of Jesus is stretched out by the grace and mercy of God. And if we are to grab on, through faith in Him, He will pull us up being the one to justify us. As in the court of law, if someone steps in and pays our fine, even though we are guilty, the judge can do what is legal and just and let us go free. That is what Jesus did almost 2,000 years ago on the cross. It was a legal transaction being fulfilled in the spiritual realm by the shedding of His blood with His last word's on the cross crying out, "It is finished!" (John 19:30). For God takes no pleasure in the death of the wicked (Ezekiel 18:23). This is why in Isaiah chapter 53, where it speaks of the coming Messiah and His soul being a sacrifice for our sins, why it says it pleased God to crush His only begotten Son. This is because the wrath that we deserve was justified by being poured out upon His Son. If that wrath was poured out on us, we would all perish to hell forever. God created a way of escape by pouring it out on His Son whose soul could not be left in Hades but was raised and seated at the right hand of God in power. So now when we put on the Lord Jesus Christ (Romans 13:14), where God no longer sees the person who deserves His wrath, but rather the glorious image of His perfect Son dwelling in us, justifying us as if we received the wrath we deserve, making a way of escape from the curse of death; now being conformed into the image of the heavenly man walking in a new nature, and no longer in the image of the fallen man Adam. Now what we must do is repent and put our trust and faith in the savior, confessing and forsaking our sins, and to receive His Holy Spirit that we may be born again (for Jesus says we must be born again to see and enter the Kingdom of God in John chapter 3). This is not just head knowledge of believing in Jesus, but rather receiving His words, taking them to heart, so that we may truly be transformed into the image of God. Where we no longer live to practice sin, but rather turn from our sins and practice righteousness through faith in Him in obedience to His Word by reading the Bible. Our works cannot save us, but they can condemn us; it is not that we earn our way into everlasting life, but that we obey our Lord Jesus Christ: Jesus says, “Not everyone who says to Me, ‘Lord, Lord,’ shall enter the kingdom of heaven, but he who does the will of My Father in heaven. Many will say to Me in that day, ‘Lord, Lord, have we not prophesied in Your name, cast out demons in Your name, and done many wonders in Your name?’ And then I will declare to them, ‘I never knew you; depart from Me, you who practice lawlessness!’ (Matthew 7:21-23) "And having been perfected, He became the author of eternal salvation to all who obey Him." (Hebrews 5:9) "Now I saw a new heaven and a new earth, for the first heaven and the first earth had passed away. Also there was no more sea. Then I, John, saw the holy city, New Jerusalem, coming down out of heaven from God, prepared as a bride adorned for her husband. And I heard a loud voice from heaven saying, 'Behold, the tabernacle of God is with men, and He will dwell with them, and they shall be His people. God Himself will be with them and be their God. And God will wipe away every tear from their eyes; there shall be no more death, nor sorrow, nor crying. There shall be no more pain, for the former things have passed away.' Then He who sat on the throne said, 'Behold, I make all things new.' And He said to me, 'Write, for these words are true and faithful.' And He said to me, 'It is done! I am the Alpha and the Omega, the Beginning and the End. I will give of the fountain of the water of life freely to him who thirsts. 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