Agarbatti & Perfume Expo 2023 at Patna: Discovering the Aroma Success

Agarbatti & Perfume Expo 2023 at Patna: Discovering the Aroma Success


  • Incense Media’s 8th International Agarbatti& Perfume Expo is going to be held at the Gyan Bhawan Hall, Patna on December 17-18, 2023


The enticing world of incense and fragrances is set to take centerstage in Patna from December 17th to 18th, 2023, at the prestigious Gyan Bhawan Hall. The Agarbatti & Perfume Expo is back, and it promises to be a fragrant adventure like no other. With a market share worth crores and a growing industry, this expo is the ultimate destination for incense-related products and knowledge. Organized by Incense Media, the Expo would be discovering the aroma success and explore the opportunities that Eastern India offers to the industry in terms of markets, business, entrepreneurship, employment generation, and push to the rural economy.


India's Incense Revolution: From Tradition to Innovation

The Indian agarbatti industry has grown into a behemoth with an annual market share ranging from Rs 10,000 crore to Rs 12,000 crore. As the largest producer of incense sticks globally, India is poised for even more significant growth, with a projected Compound Annual Growth Rate (CAGR) of 8.6% between 2023 and 2029. The Incense Media exhibition has played a pivotal role in this journey, offering a platform for industry players- big, medium, and small- to showcase their products and innovations.


Incense Media: The Powerhouse Behind the Expo

Behind this aromatic extravaganza is Incense Media Group. Started in 2015, Incense Media, today is an integrated B2B Media Hub, based in Jaipur (India). Among its verticals are Incense-Fragrance (Perfume), Soap-Detergent, Tea-Coffee & Footwear Industries. Incense Media has a strong presence in PAN India as well as foreign countries and plays a significant role in the business development of various industries. Many people don't know how much it costs to start your agarbatti unit or what the whole process is like. Raising awareness of the entire agarbatti manufacturing process has promoted entrepreneurship. This is India's first media publication for the incense industry. Having delivered over 15 successful exhibitions and conferences covering multiple fields, the company has become a renowned name in the trade media and exhibition industry.

East Meets West: The Patna Advantage

The expo brings together SMEs, MSMEs, B2Bs, and direct customers from the incense industry on one platform. The Incense Media group has successfully organized expos in Jaipur, Ahmedabad, Mumbai, Kolkata, Delhi and other cities across India. Due to the lower density of the incense industry in eastern and northeast states, our eighth edition is being held in Patna. These places are fulfilling the demand of agarbattis from other places like Indore, Bangalore, Ahmedabad, Nagpur etc. Additionally, Patna is easily accessible from all parts of Eastern and North-East India, including West Bengal, Orissa, Bihar, and Jharkhand.

Businesses in the agarbatti and perfume industries in northeastern and eastern India can take advantage of this opportunity. Small and medium-sized incense industries' specialities can be showcased to the world at this expo. This exhibition provides an ideal platform for retailers, wholesalers, and distributors to connect with manufacturers and grow their businesses. Moreover, it is an opportunity for incense lovers to explore the world of agarbattis and indulge in their passion for fragrances. Incense Media is excited to offer the opportunities to all stakeholders and would help in unleashing the potential of the East. Now, businesses in the agarbatti and perfume industries can seize this opportunity to showcase their specialties to a global audience.


Lessons from Mumbai: A Glimpse into Success

The last expo held in Goregaon, Mumbai, in May-2023 was nothing short of spectacular. Covering an area of approximately 1 lakh square feet, the event boasted 180 stalls and attracted over 10,000 attendees. It was particularly successful for B2B participants, with many previous exhibitors eagerly signing up for the Patna Expo. Several participant companies, especially first-time exhibitors expressed their gratitude towards Incense Media as they not only showcased their products and innovations but got deep insights into customers’ behaviour, new trends, marketing tricks, processes, and technologies.

Exhibitors in Patna can look forward to several advantages:

  • Forge connections with local distributors and dealers to expand your customer base
  • Showcase innovative products to a diverse audience
  • Live product demonstrations and testing labs to enhance user experience
  • Industry leaders’ views on the industry and new trends
  • Assess your business in a competitive global market
  • Engage in one-on-one discussions about industry trends, innovations, and challenges.
  • Receive extensive media coverage for top stalls
  • A memory shield to commemorate your participation


Sponsors: A Chance to Shine

Unveiling the layout, Deepak Goyal, Founder and Editor-in-Chief of Incense Media says, “With an aim to encourage the incense and fragrance industry, we started our journey in 2015. For each Expo, we have been getting tremendous responses from every stakeholder including sponsors.  Now, we have a plan to take the Expo to those demographics that offer huge potential for growth to the industry. With this plan, Patna emerged as the most favourable destination for the entire East and even North-East.”

Sponsors of the expo will receive widespread recognition at the national and international levels. They'll enjoy media magazine promotion, extensive social media coverage across all platforms, brand announcements, the prestigious lamp lighting ceremony, and much more. In essence, the expo will elevate your brand's awareness, promotion, and lead conversion,” adds Deepak Goyal.


Get Ready for Aroma Adventure

This expo will bring together a global incense community of over 100 exhibitors for a vibrant exchange of ideas, technology, and partnerships. It promises to support the visibility and growth of incense-related businesses in the Eastern region of India. Don't miss out on this incredible chance to build business networks, explore cutting-edge products, and uncover the limitless opportunities in the global market. Mark your calendars for December 17th – 18th and immerse yourself in the world of fragrances at Patna Agarbatti& Perfume Expo 2023.

The eighth edition of Agarbatti & Perfume Expo, 2023, will be the ultimate destination for incense-related products under one roof.




SHABBIR BISMILLAH Dec. 5, 2023, 12:17 p.m.

Do share your Exhibitor Details , participating at Agarbatti & Perfume EXPO 2023 at Patna, Bihar send details to [email protected]

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