Incense Media Newsdesk : Jaipur, Rajasthan based "Fragway" is all set to launch a range of deodorant products. Named as Fragway, deos are expected to hit the market by mid of next month (October 2020)
Fragway will be launched in 4 different fragrances initially and another 4 fragrances will be added to the list after 6 months of launch. Elite and Power are first 2 fragrances by Fragway.
Looking at the competitive market, Fragway has set the MRP to Rs. 185/- only.
Director of this fragrance brand, Ms. Leena Goyal informed Incense Media that company has aggressive marketing plans for the brand Fragway. Company wishes to open sales with Western and Southern region and have a plan to go national by April 2021.
Deodorant market in India is sized around Rs. 3000+ crores. Fogg, Engage, Axe, Nivea, Denver, Wild Stone etc. are some of the leading Deodorant brands in India. As per reports, Deodorant market is expected to be double in size by 2025 as compared to it's current size.